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*Customer Spotlight* – Macpage LLC
*BIZACTIONS | PDI GLOBAL CLIENT SPOTLIGHT* Macpage LLC Do accounting and art go together? At Macpage LLC, the answer is yes — and very well, too. The firm currently has 90 works by 47 Maine artists on...
View ArticleMake Your Brand Sing
Branding can make accounting professionals feel out of their depth. The concept often strikes them as a bit too artsy and intangible to be comfortable with. They get the general idea, but the nuances...
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*Customer Spotlight* – BeachFleischman CPAs
*BIZACTIONS | PDI GLOBAL CLIENT SPOTLIGHT* BeachFleischman PC Phoenix & Tucson All accounting firms serve their communities. But some firms, like BeachFleischman CPAs (BFCo), go further. They...
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*Customer Spotlight* – Rea & Associates
*BIZACTIONS | PDI GLOBAL CLIENT SPOTLIGHT* Rea & Associates New Philadelphia, OH What do an Amish farmer in Millersburg and a manufacturer in Cleveland have in common? Besides being in Ohio, the...
View Article*Customer Spotlight* – Newberry & Associates
*BIZACTIONS | PDI GLOBAL CLIENT SPOTLIGHT* Newberry & Associates Gallup, New Mexico Imagine you have a five-person, two-CPA firm in a city of 22,000 near several Native American reservations. And...
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*Customer Spotlight* – Sterling & Tucker LLP
*BIZACTIONS | PDI GLOBAL CLIENT SPOTLIGHT* Sterling & Tucker LLP Honolulu, Hawai’i Aside from being located in beautiful Honolulu, what makes Sterling & Tucker LLP different from many other law...
View ArticleConsistent marketing messages: Does your firm speak with forked tongue?
Like many accounting, law and financial services firms, yours probably spends thousands of dollars annually on formal marketing communications, such as your website, newsletters, brochures, ads and...
View ArticleIs your accounting firm “cool” or “old school”?
The retirement of 78 million Baby Boomers over the next 15 years will generate a tremendous demand for new talent. To attract and retain the brightest recruits, accounting firms will need to create a...
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Small CPA Firm Marketing Doesn’t Have To Be a Scary (Or Expensive) Proposition
Don’t let a limited budget strangle your marketing strategy. Small CPA firm marketing doesn’t have to be scary. Or expensive. Even the smallest CPA firms wish to retain their best clients, sell...
View ArticleLights, Camera, Action! Use Video Marketing To Enhance Your Brand, Grow Your...
Video has stolen the scene from the written word. In our high-tech world where information is only a click or a swipe away, we seek content that is instantly engaging, concise and interesting. Short...
View ArticleAccounting Firm Social Media: Finding a Unique Voice for Your Presence
It’s one thing to know what is technically required to post an update to a social media account. It’s quite another to really grasp what you want to get across and how to best phrase it to communicate...
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